Demand Gen: Engage Customers and Drive Results - Google Ads

Find and convert consumers with Demand Gen

Connect with potential customers and drive demand with immersive, relevant creatives that grab attention and spur action in the moments that matter.
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Three ways to drive results with Demand Gen

Reach

Reach billions of users

Show up as people stream, scroll, and connect on Google’s most popular, entertainment-focused touchpoints. Reach and engage new users on YouTube — including Shorts — Discover, and Gmail.
Gmail ad of a young woman outdoors applying sunscreen to her nose while making a silly face.

Inspire

Inspire action with immersive ads

Connect to audiences with ads that are rich, engaging, and relevant. Drive them to take action with formats that build on your brand or product story and compel your audience to act.
A variety of different Demand Gen ads, featuring women’s fashion, sunglasses, and sneakers.

Scale

Scale with proven strategies

Bring your top-performing social video and image assets and scale their impact with Demand Gen’s unique AI-powered solutions — including Lookalike segments to engage with people who are more likely to convert.
A video ad for a Thailand travel company.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
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A Google Ads customer chats with a helpful Google Ads Expert.

Reach new audiences across YouTube and Google

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Gmail

Connect with over a billion active users who come to Gmail every month for the latest updates. Show your products to potential customers as they scroll through their inbox on the Social and Promotions tabs.

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Learn more about Demand Gen campaigns

Check out this collection of resources to find insights, tips, and best practices to help you drive results with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A search ad for a furniture company.

    Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.

    Learn more

  • Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

    Learn more
  • A YouTube video ad with a customer at home on a tablet.

    YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

    Learn more

Frequently asked questions

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I’m powered by Google AI. Together, we can use Google Ads to grow your business.
I’m powered by Google AI. Together, we can use Google Ads to grow your business.